Archive for facebook

It looks like this feature may be used to help or hurt online ecommerce.  This needs to be evaluated in depth.

From Practical eCommerce, October 28, 2010, · by Jill Kocher

Bing Social Search: Are ‘Likes’ the New Links? | Practical eCommerce

Organic search revolves increasingly around personalization, delivering relevance not just to a searcher’s literal query, but also to the implied intent, geographic location, and historical preferences.

Earlier this month Bing took another step toward integrating Facebook’s social data into the personalization mix by launching “Liked Results and Facebook Profile Search” in its primary web search results. Bing discussed the launch in its blog post “Bing Gets More Social With Facebook.”

Interesting discussion on the value of the giant social networks.  Found at TechCrunch,  Naval Ravikant and Adam Rifkin, Oct 16, 2010

Why Twitter Is Massively Undervalued Compared To Facebook

Why Twitter Is Massively Undervalued Compared To Facebook 28diggsdigg 104 159 CommentsNaval Ravikant and Adam RifkinOct 16, 2010Editor’s note: In this guest post, Naval Ravikant and Adam Rifkin argue why Twitter is undervalued. Naval was an early investor in Twitter and owns Twitter shares; Adam does not. They have not discussed the content of this article with anyone inside Twitter. The views expressed are their own. They can be found on Twitter @naval and @ifindkarma.

Editor’s note: In this guest post, Naval Ravikant and Adam Rifkin argue why Twitter is undervalued. Naval was an early investor in Twitter and owns Twitter shares; Adam does not. They have not discussed the content of this article with anyone inside Twitter. The views expressed are their own. They can be found on Twitter @naval and @ifindkarma.

Oct
12

New Rules for Online Living – PCWorld

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Some great examples of do and don’t in online communications.  Click here for the full blog.
Jim

New Rules for Online Living, PC World, Robert Strohmeyer, Sunday, October 10, 2010 08:00 PM PDT

The technologies that drive our world have become increasingly social, calling for a new set of rules and customs to govern everyday interactions. Here are 25 essential guidelines for life in the social media age.

New Rules for Online Living – PCWorld

1. Unless you’re under 12 or just being ironic, keep a lid on the Internet slang. (Especially “clever” alternative spellings like “gurl,” “w00t,” and “fanbois.”)

2. Never use your Facebook wall to show off your engagement ring. It’s bad luck, and we can spot Cubic Zirconia even at low resolution.

3. You are not your kids. Don’t use the latest cute snapshot of them as your profile pic.

4. Whether you’re an empty-nest ex-hippie treehugger or an empty-nest ex-hippie teabagger, not everyone on your friends list shares your mind-crushing anxiety about wireless radiation or immigration enforcement. Take it down a notch, Dad.

5. No matter how off-the-hook last night’s party may have been, commenting about it on the party host’s wall afterward merely invites disaster. Chance are, not all of the host’s friends were on the guest list.

6. You are not your spouse, child, or BFF. So why are you posting comments from their Facebook or Twitter account? Get your own account. They’re free.

7. “Send to a friend” links on Websites can be convenient for the sender but annoying for the recipient. Ever heard of copy-and-paste?

8. One-word tweets: Don’t.

9. Try reading at least the first paragraph of any blog post before crafting a hot-headed screed about how dumb it is.

10. Never post a comment shorter than your signature.

11. Leaving the default “Sent from my iPhone” or “Sent from my BlackBerry” signature in your phone’s e-mail app should be a punishable offense. Those companies get enough free advertising as it is.

12. Using your e-mail app’s built-in “stationery” feature has never been a good idea. It was annoying in the 1990s, and it’s deplorable now.

13. If you haven’t posted an update to your blog in months, don’t bother logging on to put up a post apologizing about it. Nobody cares–not even you, apparently.

14. There’s no excuse for spamming everyone in your contacts list with 20 megabytes of vacation snaps. That’s what Facebook, Flickr, and Picasa are for.

15. When sharing pics on social sites (see number 14), take a few minutes to weed out the blurry shot of your left index finger. And we don’t need 72 nearly identical shots of Big Ben or the Eiffel Tower, either.

16. Ringback tones are hereby banned. We don’t want to hear a badly compressed clip of 50 Cent’s “In Da Club” every time we need to call you.

17. We shouldn’t have to tell you that playing music loudly on your phone while riding a train or waiting for the bus is just plain jerky. Get some headphones, dude.

18. Got a personal message for a friend or relative? Send a message. Facebook walls are not private.

Facebook Wall

19. When you get an e-mail that you think is particularly amusing or wise, delete it immediately without forwarding it to anyone.

20. If you tag me in a picture on Facebook, I better look damned good.

21. A little short-form banter on Twitter is fun, but take it to e-mail or direct messages after three tweets.

22. Ostentatiously flaunting your new iPad/iPhone/Droid in public isn’t impressing anyone. You know that any fool can buy one of those at the store, right?

23. We know good domain names are scarce these days, but Camelcamelcamel.com is not an acceptable option. For that matter, Dimdim.com doesn’t inspire confidence either.

24. Some terms make more sense online than IRL. Saying “Let’s take this ‘offline,’ because we don’t have the ‘bandwidth’ for it right now” at a meeting just makes you sound like a dork. For that matter, saying “IRL” is pretty lame, too.

25. Useless acronyms FTW.

It appears that Facebook is going to continue to grow as a significant factor in online marketing.  When I run across something that may help us use any of the social media I’ll post it on this site.
Take care,
jim

Picked this up at Marketing Charts: Friday Morning Facebook Posts with Images Work Best

Facebook posts with images posted on a Friday morning offer marketers maximum effectiveness, according to a new white paper from social media management company Vitrue. …more

Comments (0)

This is well worth considering for web sites – blogs.  It allows customization and several optional features.
Have fun, Jim

Sharing Widget, Sharing Button, Sharing Plugin – ShareThis Sharing Button.

Here is more information on enhancing your use of Facebook in support of your business.  Four Apps to Create Facebook ‘Welcome’ Pages from Practical eCommerce. 31 August 2010
Jim

Thousands of ecommerce businesses have Facebook Fan pages. But making those pages stand out from competitors’ pages is a challenge. One of the ways to distinguish yours is through the use of a custom landing page, also known as a Welcome tab.

This should be useful in support of eBay Education, Trading Assistant and Drop Off Services. Need to explore and compare with similar Google service.
Jim

Facebook ‘Places’ Helps Local Businesses | Practical eCommerce.

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