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Oct
30

Deconstructing PayPal’s Radical Checkout Redesign « Get Elastic Ecommerce Blog

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This looks like a good explanation of the PayPal Checkout Design.
Jim

Posted on , under Checkout, Site Testing, Web Design and Usability on October 28th, 2010 by Linda Bustos

via Deconstructing PayPal’s Radical Checkout Redesign « Get Elastic Ecommerce Blog

I recently made a number of purchases from various sellers on the same day through the Etsy marketplace, which uses PayPal as its checkout solution. Nine times out of 10 I was presented with PayPal’s “new” checkout process, and once with the “old.” A split test test or a mistake, I’m not sure – though Etsy is large enough that PayPal might conduct a test through it.

Of course, I always have my screenshot application open, so I captured a screenshot of both checkout options so we can study PayPal’s radical checkout redesign. (Please note that Shipping Address was already collected in a previous step on the Etsy website, these shots deal only with making payment).

PayPal Checkout: Old vs. New …read one…

Categories : eBay Procedures, Marketing, Seller Tools - Customer Relations

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