Oct
29
Bing Social Search: Are ‘Likes’ the New Links? | Practical eCommerce
By jkp1375It looks like this feature may be used to help or hurt online ecommerce. This needs to be evaluated in depth.
From Practical eCommerce, October 28, 2010, · by Jill Kocher
Bing Social Search: Are ‘Likes’ the New Links? | Practical eCommerce
Organic search revolves increasingly around personalization, delivering relevance not just to a searcher’s literal query, but also to the implied intent, geographic location, and historical preferences.
Earlier this month Bing took another step toward integrating Facebook’s social data into the personalization mix by launching “Liked Results and Facebook Profile Search” in its primary web search results. Bing discussed the launch in its blog post “Bing Gets More Social With Facebook.”
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